CONTRACT
MARKETING SERVICE
Contract Marketing
Service provides consultants in Marketing Management-
providing marketing management professionalism through Marketing Management
consultancy, and Interim Management or Executive Leasing.
Past Clients Assignments, all reporting to Board Level, include:
Eurimage
(based in Rome) - Consultant
• Completed analysis and research which identified prospective customers
and markets in the UK.
PE
International Plc (now Anite Group Plc) - Consultant for Hungarian
Industry and Trade Development Agency
• Completed business analysis and market research which identified
British companies capable and interested in investing in Hungary.
Hydrographic Office Defence Agency - Tutor and Course Designer for Senior Non-Marketing Management
• Designed and delivered 2 x 2 day training courses for Directors and Senior Managers.
TSMA
Ltd, East of England Management Centre - Tutor for Marketing and
Change Management, NVQ Management Course
• Defined objectives and identified skills required for the course.
Prepared two day training course including case study, subsequently
successfully delivered.
Penny
and Giles - Marketing Project Manager
• Assessed and evaluated the market for a joy-stick controls product.
Targeted potential customers and established interest and potential
sales volume. Prepared the marketing strategy which was adopted
and delivered by the sales team. Product successfully launched.
Ministry
of Defence, RAF - Management Consultant
• Evaluated and reported on the management and organisation of a
military training school. Product defined together with overall/specified
tasks, actions and responsibilities. Report accepted and implemented
by the school.
Rotork
Controls Plc - Marketing Manager
• Evaluated the market for a new product which identified a lucrative
niche market. Formulated the marketing plan and set up a company-wide
marketing operation. The product was successfully launched overseas
and powerful marketing procedures and techniques introduced, enabled
the company to manage its marketing strategy and investment for
the first time.
EIM
Ltd (part of Egon Zehender) - Marketing Executive
• Spearheaded the Public Relations policy by defining the promotional
requirement in terms of objective and budget. Prepared the PR brief,
researched and selected a suitable PR Agency. Managed the agency
activity through progress review management meetings and assessment
of achievements in terms of PR coverage and quality/impact of press
articles.
Valentec
International Inc. - Marketing Manager
• Produced marketing plan for new organisation covering UK and US
operations. Set up a marketing function. Defined the business development
objectives. Documented clear job descriptions, defined responsibility
areas and communication lines. Methods and systems introduced were
adopted by the US company for all international operations. Trained
full-time replacement.
H.E.
Rygor & Sons (Holdings) Ltd - Marketing Manager
• Developed the business and marketing plan. Analysis identified
areas of weakness and opportunity. Management structure subsequently
re-organised and responsibilities and communication lines redefined.
Procedures and evaluation methods introduced throughout the business.
British
Composite Engineering (BP Group) - Marketing Services Executive
• Undertook extensive analysis which identified a niche market for
a new product. Devised and introduced a marketing plan with the
sales staff, together with the appropriate sales management controls.
Developed the format of the Divisional Business plan with assessment
techniques which maximised impact.
Norstar
Ltd - Marketing Manager
• Introduced new distribution and promotional policy for bespoke
kitchen furniture manufacturer. Following business and marketing
analysis, company showroom closed and a sales/distribution network
set up using independent retailers. Implemented tight media budget.
Products subsequently expanded into bedrooms and bathrooms. Doubled
sales volume over 18 months.
Electro-Services
Ltd - Marketing Manager
• Formulated and prepared a new marketing plan, implemented through
the management of the sales force. Set up the marketing function
- defined staff responsibilities, formalised procedures, job descriptions
and management controls. Implemented marketing assessment techniques
which ensured the plan was delivered to maximum effect. Recruited
and trained a full-time manager.
Honeywell
Aerospace and Defence - Planning Manager (Business Development)
• Developed and produced the first formal business/marketing plan,
market research and analysis and product marketing plans for new
products. Prepared and produced annually on time for two years as
contracted.
Securicor Ashley Electronics - Marketing Services Manager
• Undertook extensive market research and customer analysis which
identified new customer prospects and product applications. Further
exploited new business potential by directing the sales strategy
and the introduction of improved management controls.
Lewis
Communications Ltd - Marketing Services Manager
• Completed a business and market analysis which identified potential
customer profiles and new markets, subsequently converted into additional
revenues and customer
Additional Appointments:
Listed as advisor to the Prince's Youth Business Trust, since 1993.
Listed
on Defence Contractors List contractor for Management Consultancy to
the Ministry of Defence.
Registration Number 4NOW01
CONTRACT MARKETING SERVICE is able to advise on and introduce interim managers and executives to companies with requirements in management disciplines other than marketing
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The Chartered Institute of Marketing (CIM) is the world's largest marketing professional organisation, with more than 60,000 members. We work closely with the marketing profession, government, industry and commerce to develop greater awareness and understanding of what marketing can contribute to UK and International business.
As marketing faces up to the challenges and contradictions of the new millennium, the CIM provides leadership, knowledge and expertise for everyone involved in the marketing process.
Recognised and respected by employers- employers throughout the industry now recognise the value of recruiting a qualified Chartered Marketer. Companies are becoming increasingly more demanding with the advent of competition law and product regulation. Business, particularly in Europe, is subject to an increasingly regulatory framework. In addition, winning customer preference in highly competitive markets is becoming increasingly difficult, due to the variety and choice that customers have today. Whilst experience is valuable, it needs to be underpinned by robust and relevant knowledge which can be achieved through membership of CIM. Consequently more and more employers are seeking CIM members for their senior marketing roles.
The Institute of Management Consultancy (IMC) promotes excellence in consulting to management by supporting, qualifying, and regulating individual management consultants. Membership of the Institute affords many benefits – not least the opportunity of peer support and the ability to display an independent endorsement of your skills.
Founded in 1962, the Institute is a member of the International Council of Management Consulting Institutes (ICMCI), which comprises 39 member bodies. We have both individual members and 28 Certified Practices. We award the CMC® which is the only career qualification for practising consultants. It is portable and recognised in all the countries that belong to the ICMCI. The CMC is the best independent assessment of your consulting competence and the Institute is the only awarding body for this qualification.
In May 2004, the Chartered Management Institute and the Institute of Management Consultancy announced their decision to join forces. Together the two organisations work to promote and develop excellence in management.
The South West Consultant's Group (SWIG)- the Independent (from the major consultancy firms) South West Consultant's Group was originally formed out of the Association of MBAs to provide networking opportunities.
Since then existing members of the Institute of Management Consultants have been added as well as many more freelance Consultants, with an even wider range of skills and experience. In fact, those interested in networking with other businesses have joined - all interested in business are welcome.
